SF Design has decades of experience in designing, crafting and installing luxury custom-made rugs and carpets throughout New Zealand. 

Our bespoke rugs & carpets are individually designed and crafted to your personal specifications. Rugs can me made in any size, or shape, and any colour palette. 

Whatever your inspiration, we have the expertise to help you realise your vision.


For something completely different we offer a from-scratch rug and carpet design service. Set your imagination free and we will apply our design and colour expertise and experience to translate your concept into a  personalised bespoke rug or carpet. Whatever your concept, we will guide you through the process of choosing the perfect colour palette, materials and weaving technique to help you develop and realise your vision.


We are experts in customising and re-colouring our existing designs to suit your room, décor and lifestyle. The possibilities are almost infinite – our rug designs can be altered in size and shape, you can add or subtract colours, change the colour palette completely, rescale the pattern up or down, and choose a material or mix of materials – wool, bamboo, silk + more – and weaving method that suits your lifestyle and budget.