Luxury hand-crafted rugs & carpets

Welcome to SF Design, New Zealand’s custom rug and carpet experts. Combining quality materials with original design and exceptional service, we use modern and traditional manufacturing techniques to create unique rugs and carpets. 

Choose from our library of hundreds of exclusive designs or work with our talented in-house design team to create a unique piece for your space. All rugs can be customised by design, size, shape and materials to suit any requirements or inspirations. Visit our Auckland showroom for experienced and knowledgeable service and advice to help you find the perfect rug or carpet.